Using Social Media at Trade Shows
When marketing new products to consumers it’s easy to become overwhelmed with all the different marketing techniques and new technology available to us to get the word out. The new technology in and of itself is a major task to keep up with. How does a new marketer choose how to spend their time wisely before, during and after a trade show pertaining to social media marketing? Well, I’m glad you asked.
Social Media Options:
- Twitter – Use twitter in an effort to connect with your customers and let them know you have an event coming up. Decide on a per-determined hash tag: example #seeusinHuston and then use it throughout the show to let people know what’s going on at your booth. Also, be sure to tweet out your hash tag before the show to make sure your followers are aware of it. And of course make sure you let them know the booth number. After the show you can tweet out what happened at the show and ask questions of the followers that attended. Try to engage with them about what they liked best and what they would like to see from your company in the future.
- Facebook – If you are not using facebook, you should be. People log on everyday to follow their friends and favorite businesses in an effort to see what’s new and upcoming. If you don’t have a lot of followers yet you can advertise at a reasonable rate in an effort to get more followers or to advertise your event. Like twitter, let people know in advance about the show location, booth number and dates. Let them know your focus of the show. During the show, post pictures of the activity at your booth and encourage visitors to come by. After the show, share parts of the show with your followers and let them know how much you enjoyed seeing them.
- Pinterest – Crazy, right? Pinterest now has business accounts and people are on this newer social media outlet looking for anything and everything. You can post your products, sales, videos, etc… whatever you want consumers to see. This is an image based social media site so you will need to have nice images to post here. Before the show you can create images that have your show hash tag, date and time and place of the show. After the show you can post lots of pictures taken at the show. These images need to be directed to your web site.
- Google+ - I know some marketers are still dragging their feet on Google+ but I wouldn’t advise that. Google+ is making improvements all the time and more and more people are using this in their arsenal of social media outlets to get the word out about their products and upcoming shows. You can have a personal and business account (like facebook) on Google+ but I would only use the business account to advertise to your customers and use the personal account for, well, personal stuff. I would use Google+ in about the same manner as facebook. They are very similar in their platform.
There are many more social media platforms you can use, but I think you can over do this and become burned out trying to be everywhere. Build up your customer base in the larger platforms and keep them informed about what you’re doing and what’s coming up. And always follow up after the show!